Product Marketing Manager / Product Marketing Specialist

Mumbai, 3 to 7 year’s experience

We are looking for a Product Marketing professional to drive product positioning, communication, and adoption across our mutual fund product suite. The role involves creating impactful marketing content, executing product campaigns, enabling sales teams, leveraging marketing automation, and generating market insights to support business growth.

Key Responsibilities

Product Marketing & Communication

• Develop product positioning and articulate investment propositions across mutual fund products.

• Create marketing collateral including brochures, presentations, one-pagers, videos, emailers, WhatsApp campaigns, and landing pages.

• Simplify complex investment concepts into clear, engaging communication for investors and distribution partners.

Campaign Management

• Plan and execute product launches, NFO campaigns, topical campaigns, and market opportunity communications.

• Monitor campaign performance and drive continuous optimization.

Sales Enablement

• Develop sales-ready collateral including pitch decks, product notes, FAQs, talking points, and infographics.

• Support sales and distribution teams with timely and relevant product communication.

Marketing Automation & Analytics

• Manage distributor segmentation, campaign journeys, personalization, and engagement tracking through

CleverTap.

• Utilize MFI 360 (ICRA Analytics) to analyze industry trends, distributor behaviour, competitor activity, market share, and business opportunities and Prepare actionable insights and MIS reports to support decision-making.

Market Research & Product Adoption

• Track market trends, competitor positioning, customer behaviour, and regulatory developments.

• Organize webinars, fund manager interactions, and product awareness initiatives to drive product adoption and distributor engagement.

Experience

• Relevant experience in Product Marketing, Mutual Funds, Asset Management, Financial Services, Wealth

Management, or Investments.

• Experience in content development, campaign management, and distributor communication will be preferred.